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About Appalachia Outdoors

Appalachia Outdoors is a Christian outdoor supply store offering outdoor adventure for all people. We sell supplies and equipment produced by individual craftsmen and small businesses, as well as name-brand merchandise, so you always have a wide variety of quality fishing equipment to choose from.

Our commitment to our individual and small business vendors is to provide an outlet for them to reach outdoorsmen and women far and wide. As we grow, we want them to grow along with us.

Our commitment to you, our customer, is to provide you with the ability to support the individual and small business vendors in your home state (or any state you choose) by showing you where all our merchandise is manufactured; at the same time giving you access to the name-brands you are familiar and comfortable with.

Appalachia Outdoors, Ltd. stands for faith, honesty, integrity, community, and service.

These values will not be compromised for any reason. We exist to serve our customers and fulfill their needs. Everyone is welcome here.

About Our Founder

Our founder, Jason Tarr, is a Christian, husband, father, and disabled retired Army combat veteran with 23 years of service to our country. When asked what made him start Appalachia Outdoors, this was his response:

“After I retired from the military, I knew I wanted to start my own business. I love the outdoors, so decided to do something with that. But I quickly realized just how hard it is to break into any established industry without a ton of start-up money. So I decided to start small. Then I began to think about who my direct competitors would be as a small business in the outdoor recreation supply industry. It would be other small businesses; guys just like me. Men and women who make and sell a few jigs or worms to their local bait shop every month. I didn’t want my small business to succeed at the expense of theirs. So, I came up with this idea to partner with other small businesses and independent craftsmen to offer their quality products to a national audience. I could also work alongside the ‘Mom-and-Pop’ bait shops to help them thrive in their markets, as well.

I don’t have anything against large manufacturers or chain stores; they create and sell great products and provide a lot more jobs than I can right now. I use a lot of national and international gear myself. So, I still carry name brands and my customers can find everything they need, all in one place.”

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